Dr Pepper Snapple Launch Boosted by 3-Day Media Buy Across …
NEW YORK, May 7 /PRNewswire/ — The launch today of Dr Pepper Snapple Group NYSE: DPS, the newly independent US beverage company spun off from Cadbury Schweppes plc, got a promotional boost to mass retailing executives via a unique advertising buy across the Retailing Today and Drug Store News web sites.
www.Retailingtoday.com and www.DrugStoreNews.com are the leading trade news websites for the retail marketplace, serving more than 60,000 unique professional visitors every month.
From May 7 through 9, original creative announcing Dr Pepper Snapple will appear in 16 ad positions throughout the integrated Retailing Today and Drug Store News online network, including the host sites’ respective home pages and “Consumables” market sector pages, plus two Retailing Today e-Newsletters.
The three-day campaign, designed and produced by the Retailing Today/Drug Store News Custom Media team is expected to deliver more than 200,000 impressions.
“The campaign Dr Pepper Snapple placed in our network to announce its new market independence is a terrific example of how online media can be leveraged quickly and creatively to capitalize on a business opportunity,” said Paula Lashinsky, executive director of Custom Media for the host companies. “Working directly with our client colleagues, this campaign was conceived, produced and placed in record time.”
About Retailing Today
Retailing Today is the one-stop source for news and analysis of the nation’s highest-volume retailers, across all channels. Anchored by an award-winning print publication (founded in 1962 as Discount Store News) the Retailing Today network now connects its audience of merchandising decision-makers through a platform of multimedia products and services including websites, e-newsletters, interactive digital reports, videos, podcasts and more. For more information go to www.retailingtoday.com.
About Drug Store News
Drug Store News has been the voice of the retail drug industry for more than seven decades. Forty thousand industry professionals read its flagship magazine for its timely coverage of industry news, merchandising trends and pharmacy developments. Its authoritative articles and studies provide extensive coverage of every major segment of chain drug retailing and combination stores, keeping it number one in readership. For more information go to www.drugstorenews.com.
Tags: dr, group, pepper, snapple
May 7th, 2008 at 11:31 pm
I hope the free dr.pepper comes at the same time I get my economic stimulus package money.
May 8th, 2008 at 12:21 am
it’s not going to come out. and if/when it does, it will blow.
May 8th, 2008 at 1:12 am
Smile took 38 years, and it didn’t blow.
May 8th, 2008 at 2:02 am
Come on Axl, papa needs a caffeinated beverage!
May 8th, 2008 at 2:53 am
That has fail written all over it.
May 8th, 2008 at 3:43 am
Oh wow, this is real. Thought the other website was satirical.Album still isn’t gonna happen though, as awesome as Dr. Pepper is…
May 8th, 2008 at 4:34 am
If you’re going to aim for the impossible to guarantee you’ll never give a soda away: I’d settle for impeachment of the first 16 people in the line of succession and a constitutional amendment that undos every infringement on civil liberties in the last eight years by BushCo along with the immediate withdrawal of all “preemptively” deployed American forces and systematic draw down of “empire.” And for your wildcard, mandate all American military manufacturing to retool for green technologies to build an American energy infrastructure that is 100% oil-independent.Is that improbable enough? I think, I’ll have to buy that Dr. Pepper instead of a freebie.